ICC Champions trophy
Year
- 2025
Client
- ICC
Discipline
- 2D + 3D Design & Animation, Type Animation
- Project Overview
- Project Details
Opening teaser for one
of the world’s biggest
cricketing events
Held every four years, the ICC Champions Trophy brings together the best teams in international cricket. We were invited by Stray Motion to collaborate a high-energy opener that played both in-stadium and on the live streams during the matches. The video featured contains a collection of our internal design and motion experiments.
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team
Agency
Stray Motion
Motion Direction & Animation
Rsquare
team Rsquare
2D Animation
Bardan Gurung
Mohmed Siddique
Raz Gadhiya
2D Design
Mohmed Siddique
Raz Gadhiya
Rishabh Gandhi
3D Design & Animation
Rishabh Gandhi
The Challenge
The brief was as ambitious as the stage it would live on: bring typography, 3D & 2D graphics, and live action together in a way that feels seamless, powerful, and cohesive.
The Process
We began with the event’s core identity. Logo, color palette, and typeface, and started crafting design frames without locking ourselves into a storyboard. The piece itself was intentionally non-linear, built around emotionally charged words like glory, pride, action, and victory. These words became the invisible spine of the narrative. The early design frames acted as our sketchbook, a place to explore tone, texture, pacing, and energy before committing to motion. They helped us understand what the piece wanted to feel like long before we knew exactly how it would move.
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The Core
Typography was at the heart of this piece. We explored a wide range of motion behaviours to see how type could drive both mood and momentum.
Some of our key explorations included 3D-mapped typography, repeating 2D type grids, kinetic compositions, cuts, and glitch-inspired moments. The behaviour of the type was shaped by the content of the shot itself and the surrounding elements, leading to more unique and responsive compositions.
Bringing it All Together
We used a mix of techniques to blend the worlds of CG, 2D type animation, and live action. From projecting type onto live footage, to syncing motion with action, every element had to feel like it belonged in the same universe. The 3D elements as well as the type interacted directly with the live-action footage to exist within the same visual universe. A few explorations can be seen below.
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